When employing Craigslist real estate marketing techniques, there are 2 important elements of focus that will enable you to get the greatest results. These include both an effective squeeze page with excellent copy as well as an attention grabbing post that'll direct prospects right to your lead capture page.
In the sample video below, Josh Schoenly walks you through a case study on a recent real estate investor ad that a customer was running via Craigslist. Some of the main components that Schoenly teaches relating to this method of marketing are as follows:
- Copy relevant to the visitor: Specially when talking about real estate marketing, it is essential that you continually base your text around the concerns of your readership. To paraphrase, rather than writing about ?me? or ?my?, try to include ?you? or ?your? into the headline, body, and bullet points. Keep in mind that they're coming more from a point of "what is in it for me?? Your job is to show every person exactly how your service or product will give them just what they are looking for.
- Keep things nice and clean: Your lead capture page should not have a wide range of disturbances. By keeping your pages simple and organized, you'll make it a lot easier for your prospects to digest and navigate through the material. Pages that are easier on the eyes have higher conversions and decreased bounce rates also. So, follow a few examples like mentioned down below to get a good start.
- Use power phrases: Whether this is regarding your advertisement or your lead capture page, you must utilize terms that will peak the interest of your readership. As an illustration, focus on emotional driven real estate marketing phrases similar to ?Insider Secrets?, ?VIP List?, or ?Immediately Access?? and so on. In addition, use specific numbers and percentages that stand out from typical rounded figures. So, in place of using 50 percent of value, give the actual amount or declare fifty one percent of the price.
- Form your advertisement around specific offers: As Schoenly describes right below, there's a reliable 4 step procedure that you'll be able to implement to make your marketing stand above other common ads. Utilize various calls to action that'll make site visitors want to click over to your lead capture page in order to get a lot more information. By leading these people away from your Craigslist real estate marketing ad, it will be easier to give something of value to each person in exchange for some basic contact info so you can develop rapport.
Do you need more coaching and assistance with your own Craigslist ads and lead capture pages? Please check us out immediately at Craigslist Real Estate Marketing to get going today!
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